Opt-In Optimizer

A 1-month consulting package to make your free presentation exceptionally clear and engaging so it gets much higher conversions

Your lead magnets are good. They could be great.

You’re not one to settle. When it comes to your free webinars, video series, and other live and pre-recorded opt-ins, you want to easily convey your message in a way that’s

I want that for you, too.

What if you could 2x the sales you’re seeing from your best lead magnet?

One of the hardest things about being an expert sharing her wisdom is that it’s hard to remember the beginner’s journey. It can be impossible to see where a newbie is likely to get stuck when you’ve been integrating the information for years. Or, you might know that your audience struggles with a particular element, but you don’t know how to simplify it.

If you’re in this position and don’t yet see the path forward, I have great news.

With a genius for bringing clarity, when I look at other people’s presentations and training content, this path reveals itself to me.

I created the Opt-In Optimizer so that your unique and brilliant gifts can quickly reach the people who need it. Like the editor who helps mold an author’s work into a widely-enjoyed finished book, combined with the publicist who helps build her brand and platform, I will help your creativity shine in a way that powerfully connects with your ideal clients.

“Even though I spend a lot of money on Facebook ads, my evergreen lead magnet wasn’t getting me sales. You helped me be more intentional. The structure you added is SO helpful. You took a vague concept and made it concrete. This definitely shortens the work to take a new subscriber to a client.”

—Christina Johnson, Transformational Wellness Coach

Let’s create a dramatic increase in engagement with your free content.

You can clarify and tighten up your message without having to figure out where it’s off or what to say instead—I’ll show you exactly what to change, why, and how.

This is my superpower. I use it professionally and in my personal life.

A couple of years ago, I was standing in the long restroom line at my husband’s employer’s annual holiday party. As my spouse’s coworker and I got to chatting, she gushed about him being a talented speaker. I agreed—my husband gives spectacular presentations. And I know the secret weapon he’s applying.

Every few months or so, as a Senior Director, Bob presents to an audience of dozens (or hundreds) of coworkers about his team’s strategy and results. Those mornings, you’ll inevitably find him working from his makeshift home office at our dining room table, wearing nothing but pajama pants. I’ll be sitting in a chair beside the table admiring his thick chest hair. Green tea in hand, I’ll watch him practice while tapping into my information-organizing superpower. I quickly show him how to simplify, add clarifying context, and make his stories even more vivid—transforming his delivery from solid to exceptionally clear and engaging.

You can utilize this secret weapon, too. Your webinars, video challenges, and other content can be fun, memorable, and even life changing. Especially since what you have to share is likely more thrilling to your ideal clients than my husband’s strategic updates are to his coworkers. 🤪 Plus, it can convert at much higher rates so that the next time you log into your Stripe dashboard, you see twice as many sales.

Here’s what one client, a 6-figure life coach & published author, recently shared:

Opt-In Optimizer

A 1-month consulting package to make your free opt-in content exceptionally clear and engaging so it gets much higher conversions

🪄 Here’s the magic we’ll create together.

As a result of this program, you’ll get:

Whether you want to work less or earn more (or both), I’ll help you get the best conversions you can from your free content, so you can scale your business and your impact.

“I found you to be highly flexible, responsive, strategic, straightforward and organized!”

—Gina Howell, Executive Coach and Consultant

🎯 How it works

To create a dramatic increase in conversions from one free webinar, live presentation, video series, or other free lead-generating content, I’ll give you a comprehensive makeover plan that you can easily implement so the right people will show up and be eager to work with you.

Part 1: Plan

We’ll start by creating a simple plan. I’ll help you make key decisions (like which opt-in and call-to-action to focus on) in a way that integrates your intuitive ideas and simplifies the work to get better results.

Usually, my clients are repurposing something they’ve already delivered, like an evergreen lead magnet they’ve been promoting for over a year, or a live masterclass they recorded. If you choose to pursue a brand new content idea, you’ll create a draft at this time.

Part 2: Optimize

Next, I’ll dive into your content while you serve your clients, pursue a new income stream, or take extra naps. I’ll complete an in-depth review and edit of your written and visual content, such as slides, script or talking points, pdfs, and/or emails.

Ultimately, I’ll adjust your messaging so that it’s exceptionally clear and engaging to your ideal audience. These changes will increase your conversion rate because you’ll capture and hold their attention, prevent confusion, and make your lessons easy and fun to digest—all of which help them feel safe saying Yes to more from you.

The scope of my feedback will include these core areas:

And it will look like this:

You’ll be ready to promote and deliver your content confidently, and you’ll have insights, tools, and new models to use with future content projects.

Part 3: Supported Launch

As you update, promote, and launch your optimized opt-in, I’m also available to support you one-on-one by answering your questions and coaching you through any hiccups.

Specifically, you’ll receive the following one-on-one support:

As a Certified Life Coach (I’ve trained with Martha Beck and Byron Katie), we’ll go deep to the root cause of any challenges while keeping things light and moving fast. I’ll call out any limiting beliefs or suppressed emotions that show up and help you navigate these growth opportunities.

In the past, these implementation conversations have covered everything from brainstorming photography sources to landing on deep, empowering ahas (like my client who realized she wanted to share her Christianity inclusively instead of watering down her beliefs, which energized her message big time.)

You are great at what you do and have powerful content to share with the world. If you’d like help making your message stunningly clear to your ideal clients so you can see the engagement and financial results of your dreams, I can help.

“I was lucky enough to work with Mandy on lead magnet analysis. Her step-by-step process helped me to take this daunting project and get it done. When I reviewed her editing notes, I literally said, ‘Wow!’ out loud because they were so helpful. She did the heavy lifting with her on-point analysis. My email series is much stronger with her suggested changes. I definitely recommend this process to other coaches.“

—Caroline Garnet McGraw, Life Coach and Author, You Don’t Owe Anyone: Free Yourself from the Weight of Expectations

🫱🏻‍🫲🏽 Invest in your marketing assets & watch your engagement soar

This program is in Early Access, which means you get a big discount in exchange for your honest and enthusiastic testimonial.

Early Access price: $2,400 $1,200 (50% off, subject to change)

Buy now

Once you purchase, I’ll email you within one business day with your next steps.

If you’d like to talk through anything first, you can schedule time for us to chat here.

✅ Who this program is for

  1. You’re a coach or other service provider who uses online content marketing, such as offering free opt-in webinars, video challenges, and/or articles.
  2. You’d like to see higher conversions with your future presentations and other content, and ultimately more sales with your most ideal clients.
  3. You love the idea of elevating your own creative writing and ideas while incorporating a trusted partner’s feedback and revisions, in a way that maintains your unique voice and perspective and applies best practices to optimize your results.
  4. You value intuitive, heart-based, or spiritual decision making in your business, rather than relying completely on intellect and logic.
  5. You’re willing, able, and eager to complete this project in about 1 month or less.
  6. You agree to communicate openly, honestly, and frequently throughout our work together so that I am equipped to best support you.

❌ Who this program is not for

  1. You’re a newer entrepreneur who hasn’t written any promotional content for your business, is very unclear about who your target client is, or doesn’t yet have something to sell.
  2. You need someone to write your content for you. (Within the scope of this program, I won’t learn everything I’d need to learn about your business in order to effectively write your opt-in from scratch.)
  3. You need and are lacking skilled technical support, such as being able to use your email marketing platform or creating graphic designs. (I will be available to support you from ideation through launch, and for 1 month. If you don’t have everything you’ll need to launch quickly, you won’t be able to enjoy the full value of this program.)

“OMG, you are the best feedback-giver ever!! This will make the piece so much stronger!”

—SB, Leadership Coach and Facilitator

Easily convey your message in a way that calls in more of your dream clients.

Our work together will have a massive impact on you, your audience, and your bank account. You’ll spend way less time at your laptop tweaking slideshows, see your audience’s eyeballs while you’re presenting instead of their shaded lids, and get more inquiries in your inbox without more hours of strategic audience-expanding Facebooking. You’ll also provide your people with long-lasting value, whether they buy or not.

At the end of the day, no one will remember your smart, alliterative tagline. But they will remember the story you told about your burly, shirtless husband practicing his presentation. 😉 This is one of the ways we’ll make your message more engaging and inspire more of your ideal clients to invest with you.

👋🏻 Hi, I’m Mandy Kubicek (she/her).

I’m known for bringing clarity to chaos.

When I started my career as a Software Engineer, I stood out for my ability to bridge communication gaps. This pattern of distilling, simplifying, and clarifying continued whether I was delivering inspiring strategic plans as Head of Product at a high-growth tech startup, or coaching hundreds of high-achieving and dissatisfied women with my Career Clarity program. I’ve also authored two successful creative nonfiction books.

No matter the context, I nimbly dive into complexity and bring simplicity to the surface.

A lifelong learner and navel-gazer, I’m a Certified Martha Beck Wayfinder Life Coach, have staffed the Byron Katie School for the Work, and have an MBA from Washington University in St. Louis. I’m excited to learn from you, too!

Frequently Asked Questions

Does this program include any coaching?

Yes! Coaching is integrated throughout this program, and especially on our 1:1 call. As a Certified Life Coach (I’ve trained with Martha Beck and Byron Katie), we’ll go deep to the root cause of any challenges while keeping things light and moving fast. I’ll call out any limiting beliefs or suppressed emotions that show up and help you navigate these growth opportunities.

As an example, I helped one program participant realize that she wanted to share her Christianity instead of watering down her beliefs. We talked through how she could do so inclusively, and it energized her message big time.

What if I’m not trying to get sales from my opt-in content? I want some other form of engagement.

Perfect! Our goal is to increase your engagement and conversions. When I say conversions, I mean the % of people who take the action you MOST want them to take. Often this is money in the bank (by increasing the % of people who book a sales call & maintaining your sales close rates, for example.) Sometimes, this is a few funnel steps away from a sale, like having them join your free online community.

Don’t worry—as part of the Plan stage, we’ll work through your ideal CTA. We’ll also work through any mindset muck that might be getting in the way of asking for what you really want.

How big/long can my lead magnet be?

This program is perfect for bite-sized free content that maxes out at under 1 hour of video. Examples include a 7-page pdf, a daily challenge with 5 x 4-minute videos sent out via email, a spreadsheet template, or a 40-minute webinar.

I have lots of ideas and have delivered a ton of lead magnets over the years. I’m not sure which concept I want to re-launch next. Can we still do this?

Absolutely! Because this is a one-month program, you’ll get the most value if you are clear about your lead magnet’s topic before we kick off. If you’re not sure, let’s get on a call—I can help you decide.